Our consulting is founded on organizing for, building, and maintaining product-market fit. This intuitive approach is ideal for early-stage products and companies who want to structure, prioritize and accurately measure Go-To-Market activities. Our engagements help B2B businesses to:
Align product roadmaps and positioning to perfectly meet market needs
Hone-in on ideal customers who need your product capabilities
Build Go-to-Market activities to maximize product adoption
A Commonsense Approach to Improving B2B Marketing Organizations
Product-Market Fit is an ideal way to structure marketing teams. The Fountainhead Market Fit Methodology is an intuitive approach to rationalize marketing organizations, GTM initiatives, KPIs, and business outcomes. Unlike static models, it addresses ongoing relationships and goals across different organizations.
Achieving product-market fit is an ideal organizing principle
Fit drives and rationalizes marketing dynamics, structure, alignment, priorities, OKRs, and measurements.
Goals/OKRs should be based on outcomes, not activities
Whether individual goals or team OKRs, quantifiable outcomes are the critical metric.
Experimentation and measurement lead to discovery and growth
Marketing effectiveness is based on a culture of intelligent experimentation.
People are your most critical assets
“Train people well enough so they can leave, treat them well enough so they don’t want to” - Sir Richard Branson
WHO WE ARE
Ken Oestreich, Founder
Ken Oestreich, Fountainhead founder, brings 20+ years of Product Marketing and Go-to-Market leadership for product introductions and category creation across recognized SaaS B2B companies like Citrix, EMC and Auth0. He also brings hands-on team-building experience from high-growth, early-stage firms.
He works with a network of subject-matter experts to provide the best value to clients.
Ken has been instrumental helping our startup find product market fit. Ken took the lead and set us on a path to do customer discovery and test specific messages concepts and ideas. Several months later we have a clear message, deep understanding of our buyer personas and influencers, and are having success finding customers. He is also plugged into the startup community and has provided great insights into the maturity of our business relating to key milestones required for fundraising.
— Dan S
"At the top of my list is his ability to build ensemble teams of people who are different from him. Second, is that he trusts those people and gives them room to perform… Ken is also a bridge builder; connecting with disparate groups across an enterprise. This is critical to product marketing success. On a personal note, he is self-effacing and a good guy."
— Chas K
"Ken is a truly inspirational team lead. He's one awesome strategist and he gave direction to a team that very much needed it… Ken pushed all of us in the team to be better versions of ourselves."
— Vichitra G
"Ken has the ability to think big. It's a vision thing. More than that, he works hard to bring those visions to reality. Along the way, people he interacts with get infected with his passion. Ken's personable and a pleasure to work with."
